METHODICAL APPROACHES TO EVALUATION OF RESOURCE POTENTIAL OF ENTERPRISES AND REGIONAL BRANCHES OF INDUSTRY

The article reviews various methods of evaluation of resource potential of enterprises and branches. The approach to evaluation of the given indicator, based on the use of the system of balanced indicators characterizing the major aspects of the decision of problems of an effective utilization of the resource potential of economic growth, has been offered. The author believes that in the process of creation of the balanced indicators characterizing resource potential of the branch or the entire region it is required to consider the listed disadvantages of existing systems; the indicators that evaluate economic consequences of the activities taken and are indicators of the conformance of the company strategy and its implementation to the general plan of the company entire activity improvement should be underlined.

economic growth, society resources, the resource potential, the balanced growth, system of the balanced indicators, production efficiency, strategic resource potential of the branch (region), strategy, strategic management