Positioning of national property at the world tourist market

Article is devoted to research of positioning of Ukraine national property at the world tourist market. The content of national property as the factor of ensuring the state identity, and the key aspects of its positioning at the world tourist market are presented. The issue of manifestation of the national property is investigated, the assessment of Ukraine national property at the world tourist market based on the tourism competitiveness index is given, the assessment of cultural resources and historical and cultural capacity of Ukraine is provided. Measures for establishing the system of rational use of unique cultural resources of Ukraine are proposed.

national property, cultural property, positioning, the world tourist market, marketing of the tourist industry, tourist product, tourism competitiveness index, cultural resources, cultural objects, historical and cultural potential