The modern approach to determination of structure of the enterprise’s innovative potential

The article deals with the historical background of the emergence of such economic categories as innovation. Each structural element is described in detail and shown its modern interpretation in the economic environment. The concept of the innovative capacity of the organization to justify its structure depending on all the elements of innovation that had a historical basis for its emergence. The description of the technological, commercial and research potential as components of the overall structure of the innovation potential. Sets out the characteristics of each building, justified their presence and importance in the innovation potential of the company. An approach to forecasting innovation organization and evaluation of innovative potential has the embedded innovation.

the potential of innovation, innovation potential of the company, the structure of the innovation potential, inventive potential commercial potential, technological capabilities, innovation management, S-shaped curve of the technological, curve Gompertz, curve Pearl-Reed