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EVOLUTION OF MARKETING TOOLS AND THE MODERN TRENDS OF THE DIGITAL MARKET

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PDF: Author(s): Gorevaya E. S., Rogozhina A. A.,
Number of journal: 1(34) Date: February 2016
Annotation:

Modern marketing tools enable companies to improve efficiency of interaction with customers and optimize marketing budgets. The article analyzes evolution of the use of marketing tools, and presents classification of the modern marketing tools on the basis of their functional characteristics; the modern trends of transformation of digital market are examined.

Keywords:

evolution of marketing tools, digital marketing, effective marketing tools, digital activity of companies in the marketing environment, mobile marketing, video distribution, content marketing, ROIM

For citation:

Gorevaya E. S., Rogozhina A. A. Evolution of marketing tools and the modern trends of the digital market // Business. Education. Law. Bulletin of Volgograd Business Institute. 2016. No. 1 (34). P. 108–113.