SUPPORT OF CULTURAL SERVICES THROUGH THE INTEGRATED SERVICE CENTERS: PROSPECTS OF DEVELOPMENT

Definition of the «integrated service center» is examined by the author who has analyzed the existing domestic and foreign views on the definition and evaluation of the cluster approach to the regional culture services in Russia, its advantages and disadvantages. A proposed method makes it possible to quickly respond to changes in the environment and to get integrated into the economy of a particular region of the Russian Federation, to apply the logistic method of management, the public-private and social partnership. Method of research includes the use of logistic principles for cultural services, as well as the mathematical processing of statistical data and the method of correlationregression analysis. Approbation made in Saratov region that possesses a sufficient economic potential for development of cultural services demonstrated improvement of socio-economic indices while using integral service complexes.

integrated service center, mechanism of public- private partnerships in the cultural industry, cluster approach.

Malshina N. A., Bryntsev A. N. Support of cultural services through the integrated service centers: prospects of development // Business. Education. Law. Bulletin of Volgograd Business Institute. 2017. No. 1 (38). P. 55–61.