ISSUES OF DEVELOPMENT OF EDUCATIONAL SERVICES DEVELOPMENT IN THE AREA OF ECONOMICS AND MANAGEMENT AT THE REGIONAL MARKET (ON THE EXAMPLE OF YAROSLAVL REGION)

The article focuses on the importance of marketing in the activities of higher education institutions of Yaroslavl region in the modern conditions of reforming the system of higher education in the Russian Federation. Based on the analysis, the competitive position of the state and non-state universities in Yaroslavl region are assessed that implement education of students in management and economic areas at the market of educational services of the Yaroslavl region; the problems identified in using of marketing tools for promotion the educational products and services. The necessity of development and implementation by the universities of the complex of marketing aimed at solving strategic tasks at the market of educational services.

market of educational services, marketing of educational services of the university, economics and management, marketing functions, marketing activities, competitiveness of universities, Yaroslavl region, problems of development of marketing of educational services, marketing complex of educational services.

Bryukhanov D. Yu., Dolmatovich I. A. Issues of development of educational services development in the area of economics and management at the regional market (on the example of Yaroslavl region) // Business. Education. Law. Bulletin of Volgograd Business Institute. 2017. No. 1 (38). P. 29–36.