EVALUATION OF THE IMPORTANCE OF BUSINESS INTERNET PROMOTION CHANNELS
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Author(s): | Guzenko A. A., Ledeneva M. V., Shamray-Kurbatova L. V., |
| Number of journal: | 1(42) | Date: | February 2018 |
| Annotation: | The main channels of business promotion in the Internet, such as contextual advertising, targeting advertising, teaser advertising, SEO and SMM, are examined in the article, their advantages and disadvantages are revealed, comparative analysis of these promotion channels is carried out. The article contains recommendations to various strata of entrepreneurs and businessmen differentiated by the size of business and the amount of money available for promotion by the use of each instrument. The article will be useful both for beginners and already experienced entrepreneurs who already do business in the Internet or just think about it. |
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| Keywords: | Internet, business, promotion, advertising, entrepreneurship, websites, SEO, SMM, targeting advertising, contextual advertising, teaser advertising. |
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| For citation: | Ledeneva M. V., Shamray-Kurbatova L. V., Guzenko A. A. Evaluation of the importance of business Internet promotion channels // Business. Education. Law. 2018. No. 1 (42). P. 46–48. |
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