Media Communication as the Means of Regulation of an Enterprise's Reputation
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Author(s): | Смирнова Е. А., |
| Number of journal: | 1(8) | Date: | February 2009 |
| Annotation: | The paper discusses possibilities and peculiarities of the use of media resources (in particular print media, the Internet) in terms of PR activity, in the process of regulation of an enterprise's reputation |
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