Pecularities of the Assortment and the Quality of Electrical Appliances Represented in Consumer Market in Rostov-on-Don

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PDF: Author(s): Chechetkina N. M.,
Number of journal: 1(8) Date: February 2009

The sale process of electrical goods is characterized by having of severe competition in planning of the assortment and the quality of electrical appliances. It is necessary to make a serious analysis of main factors which define the assortment formation of a trade enterprise to understand problems better in the selection process of assortment policy.


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