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Pecularities of the Assortment and the Quality of Electrical Appliances Represented in Consumer Market in Rostov-on-Don

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PDF: Author(s): Chechetkina N. M.,
Number of journal: 1(8) Date: February 2009
Annotation:

The sale process of electrical goods is characterized by having of severe competition in planning of the assortment and the quality of electrical appliances. It is necessary to make a serious analysis of main factors which define the assortment formation of a trade enterprise to understand problems better in the selection process of assortment policy.

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