Peculiarities of Marketing of Pharmaceutical Institutions

Marketing is a way of thinking, a scientific approach to the management of market activities. In the Russian market the tool of market management is becoming increasingly popular. Marketing has particular relevance in the development of strategies to manage pharmaceutical institutions. Marketing should include analysis, planning, motivation and monitoring market activities. In the present paper the promotion of corporate brands, the introduction of catalytic components in moving pharmaceutical products, searching for new information resources are considered as some of the new trends of pharmaceutical market. There is a role of marketing to attract investment. The article describes three levels of the marketing concept according to the degree of involvement of pharmaceutical institutions.