Promotion of Services of Medical Companies in Consumer Market

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PDF: Author(s): Murunova I. A.,
Number of journal: 1(8) Date: February 2009

The article is devoted to considering peculiarities of work of medical companies in consumer market. The purpose of a medical company is to provide comprehensive medical help that lets patients achieve their life goals. The activity of a medical company in consumer market is based on considering health as an economic category that has its cost and use value.


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