Role of defining the web-site topics for search engine optimization of business web-site in the Russian segment of the Internet

The overview of search engine optimization of websites has been given in the article. The article presents a method of solving the problem of determining the subject site and the facts, showing evidence of its effectiveness to improve business competitiveness. The main factors of Web sites’ ranking by search engines were considered in this article. Those ones were got as a result of the scientific research. The author describes the process of developing an automated system to determine the subject of the web site and the main stages of the algorithm to determine the subject of the web site. The practical significance. The solution of important applied problem has been considered in this article. The validation of work. The developed solution has been tested and validated on a number of websites.

identifying theme, search engine optimization, search process, internet advertising, targeted traffic, data classification, ranking factors, improving competitiveness, online business, seo