GLOBALIZATION AS THE TREND OF DEVELOPMENT OF THE HOTEL BUSINESS AT THE NATIONAL AND REGIONAL LEVEL

The article has reviewed and analyzed the main globalization factors of impact on development of national and regional hotel economy. In the modern conditions of the global economy functioning, which main trend of development is globalization, it is important to take into account the realities and specifics of development of any business, including the hotel one. Establishing and development of the hotel complex shall start with consideration of globalization specifics: development of the hotel TSC, establishing of strategic alliances, application of modern forms of the hotel management (franchising, contract for management, strategic alliance) and methods of business conduct (differentiation, specialization, integration).

globalization, hospitality business, multinational companies, specialization at national and regional level, strategic alliances, differentiation, franchising, contract for management, regional hotel economy, integration, hotel chains, investments