Transformation of marketing communications classification model in the internet space
Back to articles of current journal| PDF: |  |
Author(s): | Kaptyukhin R. V., Mkhitaryan S. V., Tultaev T. A., |
| Number of journal: | 2(27) | Date: | May 2014 |
| Annotation: | This paper aims to study the changes in the model of communications between commercial companies and their customers. Currently, the paradigm of the notion of society, mass communications is changing. There is predominance of the service sector over the sphere of production, the value of information increases. In modern society, which can already be considered informative, a creative ability of the organization to convey information about itself and the manufactured goods to the target audience is becoming the most demanded at the background of the growing competition between the business entities. Rapid penetration of the Internet into business, resulting in the rapid development of the e-commerce market, contributed to the emergence of new trends in marketing activity of the organizations. | ||
| Keywords: | communication, Internet, Internet audience, marketing, marketing communications, marketing online communication, web-site, stimulating communications, advertising communications, PR-activities, direct marketing |
||
| For citation: | |||