MARKETING ORIENTATION OF SUPPLY LOGISTICS AS A DIRECTION OF IMPROVING THE EFFICIENCY OF THE INDUSTRIAL ENTERPRISE FUNCTIONING
Back to articles of current journal| PDF: |  |
Author(s): | Oleynikova Ju. A., Shcherba L. M., Zozulya D. M., |
| Number of journal: | 2(43) | Date: | May 2018 |
| Annotation: | The analysis of approaches to examination of the industrial enterprise supply logistics as the marketing focused process is conducted. The directions of marketing orientation of industrial enterprise supply logistics are shown using the example of marketing approach to implementation of processes of production tool management. Advantages of market approach to supply logistics are described. Justification of the marketing approach application to industrial enterprise supply logistic processes as a tool of its functioning efficiency increase is carried out. |
||
| Keywords: | supply logistics, marketing logistics, industrial enterprise, customer-oriented company, customization, tool management, efficient satisfaction of needs, communication with suppliers, speed of order fulfillment, cross-functional teams. |
||
| For citation: | Shcherba L. M., Zozulya D. M., Oleynikova Ju. A. Marketing orientation of supply logistics as a direction of improving the efficiency of the industrial enterprise functioning // Business. Education. Law. 2018. No. 2 (43). P. 210–214. DOI: 10.25683/VOLBI.2018.43.265. |
||