ANALYSIS OF THE SOCIO-ECONOMIC FACTORS VALUE OF THE INNOVATIVE FARM MARKET IN THE MOSCOW REGION

The article examines the issues related to assessment and analysis of the socio‑economic importance of investment attractiveness of the development project of the innovative market of agricultural products. Development of the farmers markets is a very important tool for development of the region, allowing taking into account both the interests of consumers, farmers and society, and the problems of development of the territories at the state level. The goal is to conduct the socio‑economic assessment of the attractiveness of implementation of the development project of the innovative farmers market in the Moscow region. The author conducted a comparative analysis of the traditional and innovative farmers market in terms of socio‑economic importance. According to the results of the study, the author made an input that the most preferred form of organization of the farmer’s market in the Moscow region is the innovative farmer’s market. Integrated socio‑economic development of the territories involves the choice of the best option, taking into account the possibility of obtaining the maximum external effect for different representatives of the regional business community and for the population of the region. In these circumstances, the implementation of the project of innovative farmers market, involving access to high‑quality, environmentally friendly food is a very relevant area of applied research. In relation to the assessment of the socio‑economic significance of the project for the regional community, the implementation of the project in the form of an innovative farmer market allows to achieve very important goals of interaction between urban and rural areas for modern society. In particular, the author touches upon the issues of financing of projects for the development of the farmer market and state co‑financing. The article is addressed to economists, including all those interested in the creation and development of farmers ‘ markets in the Moscow region.

traditional farm market, innovative farm market, development project, indicators of socio‑economic importance, economy, competitiveness of the farm market, market, development of the Moscow region, agricultural holding, fair site.

Voronina N. F. Analysis of the socio-economic factors value of the innovative farm market in the Moscow region. Business. Education. Law, 2019, no. 2, pp. 97–103. DOI: 10.25683/VOLBI.2019.47.202.