ANALYSIS OF THE PARAMETERS OF THE CONCEPTUAL MODEL FOR MAKING ADMINISTRATIVE DECISIONS FOR SELECTION OF THE SOURCE OF FINANCING

The business environment in the modern world has a high rate of development and implementation of changes, the number of young entrepreneurs and innovators is increasing every year. The topic of finding funding for projects is becoming increasingly relevant and in demand. Fundraising in Russia is gaining popularity as it solves the problem of financing projects in the early stages of operation. Fundraising means receiving funds from the third‑party companies and investors at no cost, which the organization cannot provide on its own. The person responsible for raising resources for a particular activity is called a fundraiser. During the analysis of successful projects, three key parameters that determine potential sources of gratuitous financing were identified: the need for funding (rubles); product of wide or narrow consumption (people); waiting period (month). On the basis of the presented results, it was formulated an assumption, that by using there parameters one can determine which source should be referred to, was formulated. Based on the past positive experience of project implementation, the graphs are constructed according to two identified criteria. They allowed tracing the pattern and correlation between projects with similar characteristics and certain sources. The article also uses ABC analysis, which allows tracing the relationship between parameters and successful projects. Then, based on the results, a conceptual model was adjusted for making management decisions on the choice of a source of funding. The developed technique will allow the innovator and the young entrepreneur to choose one or several sources from the block in which their project has got, estimated by three parameters.

Funding, fundraising, funding source, fund, targeted support, crowdfunding, innovation, project, startup, donation, grant, government subsidies, ABC analysis

Trofimova K. V., Spiridonova E. V. Analysis of the parameters of the conceptual model for making administrative decisions for selection of the source of financing. Business. Education. Law, 2019, no. 2, pp. 191–199. DOI: 10.25683/ VOLBI.2019.47.221.