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APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN ASSESSING THE COMPETITIVENESS OF CONSTRUCTION BUSINESS ENTITIES

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PDF: Author(s): Koneva M. V.,
Number of journal: 2(55) Date: May 2021
Annotation:

In the modern world, competitiveness comes first in the development strategy of any organization, which is generally associated with increased competitive pressure in the market in virtually all areas. The construction business is not an exception, as its activities are complicated by the high legal requirements for the performance of construction works in the conditions of fierce competition. Under these conditions, it is quite difficult for a construction company to stay in the competition, since it requires not only a high amount of resources, but also the availability of the information about the preferences of their customers and new services introduced to the market by their competitors. Many problems in the development of construction enterprises in Russia arise due to inadequate assessment of the state of the environment in which the organization operates. As a result, errors in construction management appear. To improve the efficiency of management of competitiveness in construction, information technologies are intended to help assess the ability of construction business entities to stay competitive. These technologies are considered in the article and the possibility of their use in assessing the competitiveness of construction companies is analyzed. Recently, the situation in the country has changed dramatically and old technologies have been replaced by more modern information and communication technologies (ICT) in the construction industry, such as BIM technologies, the use of geoanalysts, the use of ICT in construction at the stage of building operation after completion of construction. Possession of information can be considered the main advantage of any company in the competitive struggle to achieve leading positions in the market. The work is related to the analysis of existing information and communication systems used by various enterprises, analysis of their competitive advantage in comparison to other enterprises in the construction industry. It should be noted that information technology alone is not a competitive advantage. It is a tool that allows you to increase the efficiency of your business, and, therefore, affects the level of competitiveness of the company.

Keywords:

construction business, competitiveness, information technologies, communication technologies, assessment, efficiency, research methods, enterprise management, costs, construction cycle, quality of work, efficiency of enterprises.

For citation:

Koneva M. V. Application of information and communication technologies in assessing the competitiveness of construction business entities. Business. Education. Law, 2021, no. 2, pp. 116—122. DOI: 10.25683/VOLBI.2021.55.225.