THE DEVELOPMENT OF INNOVATIVE INDUSTRIAL PROJECTS AS AN IMPORT SUBSTITUTION STRATEGY

The article updates the use of management and marketing tools in the process of implementing the import substitution strategy in order to achieve a technological breakthrough in the Russian economy. The new realities encourage us to reconsider the traditional passive innovation strategy of Russian enterprises and to move to an offensive strategy of import independence, which is designed to increase the competitive potential of domestic business. Russian enterprises should actively introduce new technologies to reduce the dependence on the situation in the world market. It is necessary to form a strategic model that ensures the priority of the country’s technological development based on an effective import substitution strategy.The model should be based on tools to boost technology entrepreneurship, modern management methods and relevant marketing techniques. In this regard, it is advisable to improve the known methods of innovative activity by adapting them to the current period, which requires the increased security in the field of industrial production. The priority direction of innovation activity in the Russian Federation is the development of projects. An innovative project under the conditions of import substitution is a specific object of management, a system in which each of its traditional elements must ensure the minimum project implementation time and the maximum level of its novelty to close the existing innovation gap. Both classical models and modern tools should be recognized as relevant technologies for managing innovative projects: Waterfall, Agile, Kanban, Scrum, Six Sigma, Lean Canvas, technological roadmaps. Competent innovative solutions are the key efficiency factor in the innovation process. The main classification features of innovative solutions for the purposes of the import substitution strategy are the level of novelty; the scale of use; the implementation period; the subject of implementation. The attribute “subject of implementation”, which divides innovative solutions into design, technical, technological and managerial, should be considered basic. The study showed the importance of management and marketing support in the initialization, maintenance and support of innovative projects in the industrial sector.

innovations, import substitution, import independence, innovative project, innovative solution, innovation management models, technology roadmaps, industrial property, strategic innovation management

Kasimova E. R., Kuznetsova E. V., Ruvenny I. Ya. The development of innovative industrial projects as an import substitution strategy. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2023;2(63):50—54. DOI: 10.25683/VOLBI.2023.63.594.