Image as Object of Management

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PDF: Author(s): Kuzevanova A. L.,
Number of journal: 2(9) Date: May 2009

The author of the paper comes to a conclusion that image is not only a means, a management tool, but also as a management object. Positive image is created by a primary activity of the company, and also by purposeful information work oriented for target groups in the community.


image, manpower policy

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