Image as Object of Management
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Author(s): | Kuzevanova A. L., |
| Number of journal: | 2(9) | Date: | May 2009 |
| Annotation: | The author of the paper comes to a conclusion that image is not only a means, a management tool, but also as a management object. Positive image is created by a primary activity of the company, and also by purposeful information work oriented for target groups in the community. |
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| Keywords: | image, manpower policy |
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