Functional and financial interrelations of liquidity and business reputation of a commercial bank: the integration aspect

The bank risk management, the creation and the application of more advanced, flexible methods and tools to manage them take the special importance under the conditions of the Contemporary Economic Crisis, the banking sector, and also the strengthening of interbank competition. In this article the author makes an attempt to draw out and give scientific credence to the double-sided functional and financial interrelations of liquidity and business reputation of a commercial bank, its mutual interaction causes the formation of the management integration model, prediction and risk management of the loss of liquidity and business reputation of a commercial bank.

risk of the loss of liquidity; risk of business reputation loss; integrated risk management of a bank; liquidity of a bank; bank risks; level of sensitivity; bank; banking system; credit institutions; risk