Development of retail banking in the new cycle of growth in the Russian economy

Investigating the condition of market conjuncture, under which there is deriving of operating profit by the banks, the author makes a conclusion that soon the skill of banking establishments to act effectively in the sector of retail banking will be the main competitive advantage. The development of financial supermarkets will become one of the most important directions of organizationally-economic innovations in the bank sphere. The progress of the means of communications and financial technologies help to reduce traditional banking services according to the scheme “one clientone service”. The intensification of retail services by domestic banks is the essential factor of competitiveness under the conditions of the way out of post crisis recession.

bank services; retail sales; interbank competition; Retail banking; financial supermarket; recession; banks; banking system; retail lending; credit institutions