THE INNOVATIVE COMPONENT OF COMPETITIVE POTENTIAL OF THE INDUSTRIAL ENTERPRISES
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Author(s): | Ardashkina N. S., |
| Number of journal: | 3(28) | Date: | August 2014 |
| Annotation: | The article has reviewed theoretical aspects of management of the innovative component of competitive potential of an industrial enterprise. The essence of concept ‘innovative potential of an enterprise’ has been disclosed, which it is to be understood as a set of the processes connected with implementation of innovative activity in the current and strategic periods, demanding attraction of both traditional resources, and the innovative ones that are used for providing an innovative way of development of an enterprise. The structure of innovative potential of an enterprise, which reveals its structure, main components, and principles of formation and development, has been defined. The problem of selection of the system of indicators that allows characterizing potential by various signs in general has been actualized. The innovative potential of the enterprise depending on the number of the internal and external factors defining its development and the level of use has been revealed. |
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| Keywords: | enterprise, competitive potential, innovations, innovative potential, structure of innovative potential, innovative components, assessment indicators of potential, internal factors, external factors, innovative development |
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