FEATURES OF SALES PROMOTION IN THE INTERNET

This paper is devoted to the analysis of the existing forms and methods of sales promotion in the global computer network Internet. Development of the Internet has created new opportunities for enterprises in arranging marketing communication policy and implementing programs to stimulate sales and increase of consumer activity. Programs competently performed in the network contribute to not only sales increase, but also to formation of loyal consumer audience in the online environment. The most effectively implemented marketing processes for stimulation of sales and increase of consumer activity bring tangible benefit not only to consumers, but also to the companies, because they include significant prospects of growth of efficiency of activity of the organization in general.

Internet, media, marketing, communications, marketing communications, methods of sales promotion, target audience, consumer loyalty, Internet shop, coupons, discounts, electronic communication