APPROACHES TO DETERMINATION OF THE ORIGINALITY OF THE CONTENT WITHIN THE CONTENT-MARKETING

Modern mass-media overloaded with content often does not meet the requirements of users to the full extent because of lack of unique content. Content marketing implies creation of quality content, the main parameter of which is uniqueness. Depending on the content form, its uniqueness is determined in various ways; however, in general, the conceptual approaches to defining the uniqueness are based on the novelty. The criterion of uniqueness identification is determination of originality of visual component (video) and audio component (sound). The unique content, revised content and worked-out content are distinguished. The basis of determining the uniqueness of text content are the principles of shingles and passages; while determination of uniqueness of audio and graphic content is based on principles of uniqueness of digital prints.

Internet, communications, marketing, content, content-marketing, content strategy, shingles, content uniqueness, content novelty, rating, commenting