DEVELOPMENT OF INTERNET-TRADE IN THE FRAMEWORK OF THE SOCIAL NETWORK VKONTAKTE: INTERNATIONAL AND RUSSIAN ASPECT
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Author(s): | Balaganskaya Е. N., Senchenko E. V., |
| Number of journal: | 3(40) | Date: | August 2017 |
| Annotation: | The article examines the general aspects of the Internet penetration into the daily life of the society, the intensity of development and distribution of social networks using VKontakte network as an example. The social network in the framework of the study is viewed from the position of the Internet site for development of the Internet commerce and in order to meet consumer preferences of users. Internet trading in the social network VKontakte is examined from the position of key indicators on thematic inquiries «Store», «Internet store» and «Goods» and taking into account the country identity. Russia, Ukraine and Kazakhstan are taken as the analyzed countries, which according to the results of the study of the VKontakte research group are the top countries for using the social network VKontakte. |
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| Keywords: | Internet, social network «VKontakte», community, account, user, trade, online store, good, store, dynamics, share, indicator. |
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| For citation: | Senchenko Е. V., Balaganskaya Е. N. Development of internet-trade in the framework of the social network VKontakte: international and russian aspect // Business. Education. Law. Bulletin of Volgograd Business Institute. 2017. No. 3 (40). P. 56–60. |
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