MODEL OF COMPETITIVENESS OF THE ORGANIZATION IN THE CONDITIONS OF INFORMATION ECONOMICS

The article examines the interaction of economic agents leading to a complex exchange of information flows and, as a consequence, the strengthening of competition and cooperation between them. Therefore, the information economy is dominated by the concept of competition, not of the individual firms, but of value chains that affect the company’s competitiveness at the market. As such chains, the authors of the article examine factors of development of information and communication technologies for efficient processing of information flows, human capital aimed at efficient use, learning and turning knowledge into intellectual property and image of the organization allowing to strengthen the company’s position at the market, to access quality financial, human resources, etc. that are taking in the information economy the fundamental role for achieving the high competitiveness of the company. As a result of the analysis of the above factors, the authors have proposed a model of the company’s competitiveness in the information economy, which includes a focus on solving tactical and strategic tasks of the company through development of competitiveness factors, BUSINESS. EDUCATION. LAW. BULLETIN OF VOLGOGRAD BUSINESS INSTITUTE, 2018, august № 3 (44). Subscription indices – 38683, Р8683 as well as regular operations of monitoring, analysis of measures for improvement of competitiveness of the company, identifying discrepancies in them, as well as the adoption of measures for their improvement. The authors of the article calculate the influence of factors of the company competitiveness in an innovative economy with the use of econometric methods, according to which the model of dependence of the level of competitiveness on its underlying factors acquires a linear form. According to the obtained results of the model, the factor of development of information and communication technologies has the greatest impact on the level of competitiveness of Russian enterprises in the conditions of competitiveness. In conclusion, the authors of the article conclude that it is necessary to develop the point-based measures of influence on each of the factors of competitiveness separately on the basis of the study.

competitiveness, information and communication technologies, human capital, company image, information economy, econometrics, research methods, Harrington scale, research model, strategy, tactics.

Bagautdinova N. G., Nikulin R. A. Model of competitiveness of the organization in the conditions of information economics // Business. Education. Law. 2018. No. 3 (44). P. 18–25. DOI: 10.25683/VOLBI.2018.44.331.