APPROACHES TO FORMATION OF THE PASSENGER TARIFFS BY RUSSIAN AIRLINES

The article presents the analysis of the air transportation market of the Russian Federation at the present stage; the tendencies in the air transportation industry against the background of some stabilization of economic indicators are revealed. The general situation in the civil aviation industry is weak: there is an increase in passenger traffic, a positive aggregate financial result of airlines in 2017, but in the field of domestic air lines, the profitability of services is still negative, airlines operate in the mode of cost reduction. This situation requires airlines to implement a flexible tariff policy. Establishing a passenger fare for air transportation is a complex labor-intensive process that requires an analysis of a variety of tariff-forming factors. The stages of formation of tariffs for airline services are determined with account to the current situation in the industry. The tariffs formation algorithm for the regional air carrier was proposed, which takes into account the competitive market model (monopoly and oligopoly). Air carrier actions according to the algorithm include: analysis of the air transportation market; targeting; identifying the market model of services in the selected direction; defining a target for tariff building in the selected direction; choice of tariff strategy; cost analysis of the company and selection of tariff building method; calculation of the basic tariff; development of a competitive tariff structure. The algorithm was illustrated by examples of tariffs formation in the airline «Yamal». This air carrier operates in highly competitive directions, and at the same time operates regional flights where there are no competitors. The developed algorithm can be taken into account by the airlines in the formation of tariff policy.

passenger tariffs, cost of airline services, tariff- forming factors, tariff-setting strategy, domestic air lines, air transportation market, demand for air transportation, tariff structure, regional air carriers, airline pricing.

Shumilova Yu. A., Zamuraeva L. E., Melkobrodova N. A. Approaches to formation of the passenger tariffs by russian airlines // Business. Education. Law. 2018. No. 3 (44). P. 186–192. DOI: 10.25683/VOLBI.2018.44.315.