DEVELOPMENT OF THE MARKET PRIORITIES IN THE MANAGEMENT ACTIVITY OF THE ECONOMIC ENTITIES

The article presents the study of the market priorities in the activities of business structures that operate in the conditions of modern economic reality. Today, business development can be implemented through scaling, strengthening relationships with consumers, harmonization of relations with partners, product improvement and other priority areas. Such development is of a marketing nature, because the company implements activity in the market conditions, subordinating its activities to the market laws, including management. Marketing management is a whole complex, and the area of responsibility of managers includes functionality and decisions on harmonization of interaction with the market participants for production and sale of the high-quality and popular product. Long-term, rationally built partnerships contribute to active development, in which management is carried out on the basis of strategically fixed and approved plans. The authors note that the marketing approach in the prism of development issues involves recognition of the priority of consumer needs and consideration of their needs not only at the level of strategic guidelines, but also in the tactical and operational activities of companies. The development scheme in the conditions of domestic business involves taking into account the main elements of development in the management areas of interaction marketing. One of the common problems of modern domestic business is that consumer priority is often recognized at the strategic level, but these priority settings are not sufficiently implemented in practice. It is important to carry out quality work and implement management systems both in the back office area and in the front office area. This will ensure the unity and consistency of management. The fundamental principles of the concept of marketing interaction suggest the obligation to establish and maintain a proper level of trust with the consumer, which is very important in the modern conditions of domestic business.

market, management, management, marketing, market management, marketing development, management decision-making, marketing of business structures, marketing of interaction, customer focus.

Saprykina N. V., Sergienko E. S., Chernobrodova L. A. Development of the market priorities in the management activity of the economic entities // Business. Education. Law. 2018. No. 3 (44). P. 81–85. DOI: 10.25683/VOLBI.2018.44.344.