FEATURES OF FORMING AN INNOVATIVE STRATEGY OF THE ENTERPRISE

The study presents the features of the formation of an innovative strategy in close relationship with the innovative potential of the enterprise. It is emphasized that the process of forming innovative strategies should be based on theoretical and methodological support and, as a consequence, on the relevant provisions. It should be understood that innovation strategies create a hierarchical system with interrelated elements. The study notes that the implementation of the innovation strategy is based on the following main areas of activity: development of plans and programs for innovative development and activities; control over the development and implementation of innovation; analysis of innovative programs and projects; development and implementation of a unified innovation policy; coordination of innovation activities; providing innovative programs and activities with resources; application of targeted management of a complex of innovations due to the formation of target groups for the systematic solution of problems associated with innovation. In an unstable dynamic environment, the success of an innovative strategy depends not only on the correct choice of implementation measures that make it possible to develop a timely management decision, but also on modern methods of making management decisions to complete the formed task. Effective innovative activity primarily depends on a large number of factors. Of greatest importance is the perfection of financial relations, which are formed in the case of attracting various sources, the effective use of funds, available resources, the implementation of an operational strategy. Management of production structures (business entities and their individual units, links) in the modern changing market environment is a complex process associated with various risks. In our opinion, innovation risk can be interpreted as a kind of deviation from strategic innovation goals, the likelihood of losses arising from the conduct of innovative activities by business entities.

development, innovation, a subject of a market economy, business structures, strategy development, innovative development, enterprise, potential, innovation potential, innovation risk, innovation strategy, strategy formation.

Vorobets T. I., Perzeke N. B. Features of forming an innovative strategy of the enterprise. Business. Education. Law, 2021, no. 3, pp. 217—223. DOI: 10.25683/VOLBI.2021.56.380.