DIGITAL ECONOMY: NEW TECHNOLOGIES AND QUALITATIVE MODIFICATION OF LABOR

The article presents the testing of the hypothesis of modifying the qualitative side of labor in the context of the transformation of the dominant method of production under the influence of information technologies. If in previous historical eras the involvement of new technology in the process of social production objectively affected the growth of productivity, now digital solutions have an impact not only on the direct business process, but also on the structure of employment, the modification of productive forces and public consciousness. The progress of information technology has deformed the economy into two segments real and virtual. The total time spent by a person in virtual reality is growing rapidly, reaching almost half a day, which leaves a specific imprint on the character of society itself. The study draws attention to the advantages of information technologies, it is emphasized that despite the preferences received for their use, the expected growth in productivity has not happened. This fact is explained by the action of the productivity paradox, one of the aspects of which was the emergence of a new business model of the gig economy. A feature of this form of economic organization of the general economy is the transfer of business processes to a platform basis, as a consequence of which the threat of precarization of employment began to emerge. The increasing involvement of digital solutions in the production process is changing the demand for labor resources, forming new professional competences and skills. The speed of the changes brings new requirements to the labor force, the vocational education system, and changes in approaches to improving the digital literacy of the workers. In this regard, the prospect of developing competences that are crucial in the digital economy is outlined; recommendations are formulated regarding the imperatives of acquiring new labor competences.

society, labor productivity, method of production, digital economy, employment, digital competences, competences, skills, gig economy, platform earnings, retraining

Bolik A. V., Sidorov V. A. Digital economy: new technologies and qualitative modification of labor. Business. Education. Law, 2022, no. 3, pp. 164—168. DOI: 10.25683/VOLBI.2022.60.361.