FACTORS OF THE ECONOMY OF IMPRESSIONS

The economy of impressions became a global trend in the first decade of the XXI century, marking the transition from the usual consumption of goods and services to an economic model in which emotions and memories when buying a product are an additional object of purchase and sale. This article presents the results of a study devoted to the analysis of factors affecting the development of the impression economy. The study of these factors will allow the Russian economy of impressions to become more competitive compared to Western models that actively implement the basic provisions of the economy of impressions. The purpose of the scientific article is to reasonably determine the factors influencing the development of the economy of impressions. Based on the goal, the following tasks are set and solved: the essence of the impression economy is studied and statistical data on public spending on leisure and cultural events in Russia and the EU countries are presented; based on the study of the concept of four areas of impressions proposed by American economists B. D. Pine and D. H. Gilmore we identify the following key factors: individual and personal (sensory, emotional and socio-cultural intelligence) of the client (employee of the company); microeconomic (brand strength, corporate culture, partner environment); macroeconomic (scientific and technological, economic and political, legal, geographical, socio-demographic and cultural-national); the essence of each factor in these groups is revealed. The scientific and practical significance of the results obtained consists in an attempt to theoretically substantiate and characterize the drivers of the economy of impressions in order to further use the identified factors as a basis for developing practical recommendations and measures to stimulate business, which is a subject of the economy of impressions. The research is carried out within the framework of the State Task of the Financial University for 2022.

the economy of impressions, areas of impressions, individual-personal, microeconomic, macroeconomic factors, brand strength, corporate culture, partner environment, leisure, drivers

Loseva O. V. Factors of the economy of impressions. Business. Education. Law, 2022, no. 3, pp. 168—173. DOI: 10.25683/VOLBI.2022.60.363.