INNOVATIVE STARTUPS IN THE DIGITAL ECONOMY

The article examines the activities of innovative startups in the digital economy. It is revealed that the formation of a new technological order fundamentally changes the system of economic relations, approaches to innovative development in the conditions of technological cooperation. There is a problem of creating new organizational forms of enterprises that can quickly adapt to the changing environment caused by the digitalization of the economic process. It is shown that the emergence of a “corporate startup” characterizes the implementation of the mechanism of venture technologization based on the system of foresight management. This requires instrumental and methodological support of innovative projects of the “seed” stage of startups, the development and implementation of mechanisms for the further development of innovative forms of entrepreneurship in the digital economy. It is proved that the most important characteristic feature of startups is a relatively short period of their operational activity. The organizational model of an innovative startup is based on the origin of an idea, the beginning (start) of the production process and further development. This form of entrepreneurship is based on the knowledge intensity of the products, which is based on the values of all team members at different stages of production. The authors have revealed that the manifestation of a real synergetic effect is based on taking into account the emergence of an innovative lever from the use of digital technologies in hightech startups. Depending on the analysis of the influence of factors of production on the volume of output, the production function Y = f(K, L, N) in innovative startups takes the following form: Y = f(K, (L + LI), N), where to the traditional factors of production K (capital), L (labor), N (natural resources), LI (human innovation ability) is added. Identifying the synergetic effect in the activities of high-tech startups allows us to assess the quality and effectiveness of these forms of entrepreneurial activity in the digital economy

innovation, startup, digital economy, entrepreneurship, cooperation, leadership, venture business, acceleration, business incubator

Korechkov Y. V., Velikorossov V. V., Kvasha V. A. Innovative startups in the digital economy. Business. Education. Law, 2022, no. 3, pp. 189—193. DOI: 10.25683/VOLBI.2022.60.376.