THE USE OF DESIGN CODE IN THE HISTORIC CENTER OF ST. PETERSBURG AS A PROBLEM OF PUBLIC ADMINISTRATION

The article is devoted to the possibilities of using the design code to increase the tourist attractiveness of the historic center of St. Petersburg. The authors analyze the regulatory framework and experience of Russian cities on the use of the design code. The study of the current state of the urban environment in the central districts of St. Petersburg is carried out. The authors have conducted research into the opinions of tourists visiting St. Petersburg about the current state of the urban environment of historic districts and the need for the use of a design code to eliminate visual noise. The survey shows that the attractiveness of the city for tourists is reduced by the abundance of outdoor advertising (including unauthorized), traces of vandalism and low information content of signage and signs of navigation. Based on the results of the survey the conclusion about the need for state regulation of the appearance of objects located in the historical center of St. Petersburg is made. Respondents generally support the idea of developing a unique design code for each historic district of the city. Respondents believe that regional and local authorities and public representatives should jointly participate in the development of the design code. In order to improve state regulation, it is proposed to develop the St. Petersburg Design Code regulations and create an interdepartmental commission to coordinate the development and implementation of the regulations. The requirements of the design code should be mandatory for all organizations, primarily in the design of signs and advertisements. The significant costs to entrepreneurs of complying with design code requirements can be reduced through subsidies and/or the provision of soft loans. It appears that the introduction of a design code in the historic center of St. Petersburg will increase the tourist appeal of the city and improve the quality of the urban environment for visitors and residents.

urban environment, design code, visual noise, tourist attraction, urban planning regulations, state regulation, historic center of St. Petersburg, St. Petersburg, urbanism, city design code, landscaping, interdepartmental commission

Tanina A. V., Rohloi M. D., Rodionov D. G. The use of design code in the historic center of St. Petersburg as a problem of public administration. Business. Education. Law, 2022, no. 3, pp. 122—128. DOI: 10.25683/VOLBI.2022.60.349.