SOCIAL ENTREPRENEURSHIP AS A FORM OF SOCIAL INNOVATION FORMED ON THE BASIS OF A PERSONALIZED APPROACH

The current stage of socio-economic development of society is characterized by a significant number of problems. In this regard, of particular importance is the search for possible innovative methods and social technologies that can smooth out social tension in society and find ways to solve vital issues — from ensuring a decent standard of living, self-realization and equal opportunities for all segments of the population, harmonious development of each member of society to confidence in the future. Techniques, methods and technologies used to solve socially significant problems and achieve the goals of sustainable socio-economic development are only effective if they use scientific achievements and best practices, i.e. innovations in social planning and development, which allow, through the implementation of communicative influences that change the consciousness of people, cultural, political and / or social structures, systems or situations, to solve various social problems. Updating the solution of socially significant problems using a business approach determines the participation of various state institutions and the support of social entrepreneurship by the state, not only contributes to the creation of the infrastructure of social entrepreneurship, but also improves the quality of life of the population by mitigating social problems. The article defines the essence and key components of social entrepreneurship. By updating the value and result of the activity of social entrepreneurship, the features of its formation and functioning are highlighted. Its main forms are presented. As a result, the author proves that social innovations, including social entrepreneurship, contribute to institutional changes, as they form a new incentive system dominated by a personalized approach. The results of the study expand the scientific understanding of social entrepreneurship from the standpoint of its value to society and emphasize the importance of further study of the methodology of social entrepreneurship as an instrument of state policy and an institution of business socialization.

innovation, social innovation, entrepreneurship, social entrepreneurship, entrepreneur, value, social problems, economic sector, society development, socio-economic development, territory development, sustainable development

Ibragimkhalilova T. V. Social entrepreneurship as a form of social innovation formed on the basis of a personalized approach. Biznes. Obrazovanie. Pravo = Business. Education. Law. 2023;3(64):162—167. DOI: 10.25683/VOLBI.2023.64.748.