FEATURES OF RESEARCH AND TEACHING CROSS-CULTURAL MANAGEMENT IN THE CONTEXT OF MARKETS’ GLOBALIZATION AND INTERNATIONALIZATION OF PRODUCTION IN RUSSIA

The article views the content and methods of teaching crosscultural management to Master programs’ students of economic universities and business schools. The article states and proves the actuality of cross-cultural cluster disciplines, provides an overview of the most effective methods and technologies applied to teaching cross-cultural management, highlights the basic principles of teaching, stresses the importance of managers’ cross-cultural competence. The article describes cross-cultural features of functioning business in Russia, and also emphasizes that poly-ethnicity of Russian society and the impact of globalization determine the reasonability of taking into account cross-cultural aspects in training future managers and in business management as well.

cross-cultural management, intercultural business communication, multi-cultural organization, globalization, internationalization of production, cultural diversity, crosscultural issues, cross-cultural technologies and management mechanisms, cross-cultural competence, competence approach, stress-acculturation, case method, management games