MONEY AS THE SUCCESS STRATEGY: ASSESSMENT OF THE SOCIO-ECONOMIC ROLE OF MONEY IN THE MODERN SOCIETY BY THE PARTICIPANTS OF A COURSE “FUNDAMENTALS OF ENTERPRENEURSHIP”

The article is focused on the analysis of the social and economic role and social function of money being used in contemporary society, concluded on the results of the social review of the participants of the course “Fundamentals of entrepreneurship”, conducted by Volgograd Institute of Business in the framework of the educational program “Involvement of the youth in business activities and development of youth entrepreneurship”. The author reviews the money as the versatile phenomenon and the social institution, and demonstrates the social value of money for the modern generation of Russians. On the example of the conducted sociological research the gender features of the senior school children are analyzed, which are revealed in their relations to money.

money, money as a social institution, social and economic role of money, social functions of money, psychology of money, economic consciousness, economic behavior, fundamentals of entrepreneurship, gender differences, senior school children