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Author(s): |
Demushina O. N., Kovalenko N. V., |
Number of journal: |
4(29) |
Date: |
November 2014 |
Annotation: |
The article presents the Russian model of corporate social responsibility. The authors clarify the meaning of this term and classify the types of corporate social responsibility in their article. On the base of research of social programsin the leading Russian companies the main peculiarities of the Russian model of corporate social responsibility are analyzed. The authors conclude that the most important peculiarities are prevalence of big corporations among socially responsible companies, weak involvement of state companies, prevalence of inward social investment, insufficient notification of the society about the socially responsible companies. |
Keywords: |
corporate social responsibility, model of social
responsibility, civil society, target audience, social costs, social investments, social report, non-commercial organizations,
mass media, capitalization |
For citation: |
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