Assessment of impact of certain internal factors on the financial performance of small business of professional services

This article examines two internal factors of impact on the financial result of small business: marketing and organizational culture; the value of studying the topic focusing on the professional services is justified. The main problems in studying the data of internal factors in the modern world are identified. Approaches to improving the marketing elements are analyzed; priority and the most effective ones in terms of financial performance indicators are justified. The problems of the professional services market are highlighted. The necessity of consideration the interaction of marketing and organizational culture as the factors influencing the financial performanceindicatorsis examinedin terms of the Russian reality.

factor, marketing, services, small business, financial result, income, items (tools) of marketing, market of professional services, organizational culture, elements of organizational culture