THE USE OF THE INTERNET IN TRADING ACTIVITY (ON THE EXAMPLE OF INTERNET SHOP ALIEXPRESS)
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Author(s): | Balaganskaya Е. N., Senchenko E. V., |
| Number of journal: | 4(33) | Date: | November 2015 |
| Annotation: | The article discusses the main aspects related to development of the Internet technologies and their use within the households and business entities. The article presents the official data on development of the Internet technologies within the framework of the economic entities activity in the economic group «Wholesale and retail trade; repair of motor vehicles, motorcycles, home appliances, and personal items». The example of the Internet store AliExpress is used to examine the main resources used to represent goods and services to the consumers in the world trade. The data presented describe the extent of penetration of the Internet resources in the commercial segment of the economy, as well as the use of such elements as search engines and social networks for the own brand promotion. |
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| Keywords: | trade, Internet, households, business entities, Internet shop, AliExpress, social network «Odnoklassniki», social network «VKontakte», Internet resources, users |
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| For citation: | Senchenko Е. V., Balaganskaia Е. N. The use of the internet in trading activity (on the example of internet shop AliExpress // Business. Education. Law. Bulletin of Volgograd Business Institute. 2015. № 4 (33). P. 223—226. |
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