GOALS AND OBJECTIVES OF COMMUNICATION MANAGEMENT AS A FACTOR OF DEVELOPMENT OF TECHNOLOGICAL BUSINESS STRUCTURES

The article explains the concept of communication management, its goals and objectives in the process of development of entrepreneurial structures. Specific features of process innovations in business are examined. Communication management is discussed as a scientific discipline studying and systemizing the main principles of communications management. The necessity of communicative competences of specialists of the process business is justified. The process of arrangement of technological businesses in contemporary conditions is shown. The main tools of e-commerce in the process business are examined.

communication management, technological innovations, information and communication technology, information economics, management of communications, communicative competences, business effectiveness, competitiveness, technological business structures, e-Commerce.

Yadova N. E. Goals and objectives of communication management as a factor of development of technological business structures // Business. Education. Law. Bulletin of Volgograd Business Institute. 2016. No. 4 (37). P. 189–194.