ASSESSMENT OF COMPETITIVENESS OF TECHNICALLY SOPHISTICATED PRODUCTS
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Author(s): | Karpova M. A., Matveev V. V., Ovchinnikova A. V., |
| Number of journal: | 4(37) | Date: | November 2016 |
| Annotation: | The article discusses the issue of competitiveness of technically sophisticated products. The author analyses competitiveness at different levels. The method of the economic category assessment using integral index is proposed. The article provides reasons for amendment of traditional estimation of technically sophisticated products based on parameters price/quality with the assessment of some factors specific for the analyzed industry, namely: brand attractiveness, quality of the product promotion system and servicing. This approach allows identifying the impact of marketing incentives on a certain product’s market position. The method was introduced to test a national-brand car. |
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| Keywords: | competition, competitiveness, levels of competitiveness, parameters of competitiveness, assessment of competitiveness, technically sophisticated products, integral index of competitiveness, brand attractiveness, system of products promotion, services. |
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| For citation: | Matveev V. V., Ovchinnikova A. V., Karpova M. A. Assessment of competitiveness of technically sophisticated products // Business. Education. Law. Bulletin of Volgograd Business Institute. 2016. No. 4 (37). P. 16–21. |
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