FORMATION OF MARKETING DECISIONS ON TODAY’S MARKET
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Author(s): | Pisareva E. V., |
| Number of journal: | 4(41) | Date: | November 2017 |
| Annotation: | The article is devoted to questions of formation of marketing decisions in conditions of a modern, dynamically developing market. The article points out today’s worldwide trend of rapid development of customer requirements to goods and services presented on the markets. This results in the improvement of marketing methods and techniques used by business entities in their activities. The paper summarizes the scientific experience on the subject and a offers the model of rational integration of managerial marketing decisions in the field of innovations on the basis of the main directions of development of domestic marketing on today’s market. |
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| Keywords: | marketing, management, management of marketing, marketing solutions, management solutions, market, modern market conditions, integrated methods, marketing model, innovations in marketing, business development. |
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| For citation: | Pisareva E. V. Formation of marketing decisions on today’s market // Business. Education. Law. 2017. No. 4 (41). P. 56–59. |
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