STRATEGIC TOOLS OF THE MARKET ENTITIRS OF MEDICAL SERVICES
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Author(s): | Kokovikhin A. Yu., Ogorodnikova E. S., Plakhin A. Ye., |
| Number of journal: | 4(41) | Date: | November 2017 |
| Annotation: | The purpose of this article the is development of managerial tools for the strategic management of private healthcare organizations. The study offers a competitive analysis of major market participants using elements of the techniques of SPACE analysis and method of systemization of the goals and strategies of market participants. Detailed analysis witnesses an average level of competition for multidisciplinary clinics and high level of competition of the main types of narrow-focused clinics. The author suggests a model of the combinations of strategies used homogeneous groups of private medical organizations. The suggested tools facilitate efficient implementation of marketing and offensive strategies of private multidisciplinary medical organizations. |
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| Keywords: | market, medical services, strategy, managerial tools, strategic analysis, SPACE analysis, narrow-focused clinics, multidisciplinary clinics, growth strategy, defensive strategy. |
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| For citation: | Kokovikhin A.Yu., Ogorodnikova E. S., Plakhin A. Ye. Strategic tools of the market entitirs of medical services // Business. Education. Law. 2017. No. 4 (41). P. 144–149. |
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