FACTORS OF DEVELOPMENT OF SOCIAL INNOVATIONS IN THE CONDITIONS OF DIGITALIZATION

The article examines the analysis of development of the social innovations in establishing of a digital society and the search for factors that affect their successful implementation in the rapidly changing digitalization environment. The analysis of the specifics of social innovations, their features and prospects for the balanced socio‑economic development of society is presented. The features of the mechanisms for creating social innovations, the stages of the development of social innovations, the reasons for the difficulties in their practical implementation are considered. The paper notes that profound changes in technologies, economy and society as a whole entailed the formation of new development conditions, in which the degree of participation of each person is more significant than ever. An increased degree of participation has had an impact on the processes of creating social innovations. An important role in the formation of new relations is played by digital technologies that provide significant prospects and opportunities for interaction and cooperation. It is shown that modern digital technologies are the driver of transformations in most spheres of human activity and are a powerful tool for creating social transformations. The work notes that the emerging digital economy is based on a number of principles, the main ones of which are development of the network structures, openness, and global character. The consequence of this development was the emergence of new models of economic relations, such as crowd‑funding, crowd‑sourcing and equity economy. The practical implementation of such models is manifested in the creation of modern digital platforms that represent the infrastructure for making effective transactions in real time and with minimal costs. The main resource in a digital society is data that requires the development and application of new management principles, which will have a significant impact on the creation of social transformations.

social innovation, development, factor, digital society, network, cooperation, crowd‑sourcing, sharing economy, platform, model, digitalization.

Semyachkov K. A. Factors of development of social innovations in the conditions of digitalization // Business. Education. Law. 2018. No. 4 (45). P. 186–190. DOI: 10.25683/VOLBI.2018.45.467.