TRANSFORMATION OF ORGANIZATIONAL MANAGEMENT STRUCTURES UNDER THE INFLUENCE OF THE DIGITAL ECONOMICS DEVELOPMENT FACTOR

The article examines the problem of transformation of organizational management structures under the influence of the digital economics. The article reviews digital transformations through the prism of changes in the management system of organizations, as this form of transformation creates conditions for companies to become more flexible, focused on the needs of customers, consumers, suppliers, innovative, efficient and able to independently stimulate their economic growth through a high degree of commoditization of products and services. It is indicated that digital transformation is a transformation of business structures, which leads to increase in economic efficiency by saving resources resulting from reduction of production costs, due to robotization of production; management through creation of efficient and cost‑effective organizational management systems; economic needs by reducing costs, such as office rent, etc. On the basis of the study it is concluded that the companies that have already passed the stage of IT transformation state that the information technology is the main competitive advantage and a source of economic benefits. Additional advantages include reduction of management costs, personnel, high control of commercial operations, ability to create fundamentally new products and services, and as a result, a fundamental increase in business efficiency. The author of the article substantiates the thesis that due to the processes of “digital transformation” more and more organizations acquire the signs of “virtuality”. The paper presents the arguments in favor of the fact that currently there is a need of transformation of traditional models of organizations management through the use of advances of digital technology that gives the opportunity to increase the efficiency of management.

digital economics, system, technology, business, factors, transformation, structure, organization, management, development, stages.

Zaramenskikh E. P. Transformation of organizational management structures under the influence of the digital economics development factor // Business. Education. Law. 2018. No. 4 (45). Pp. 107–115. DOI: 10.25683/VOLBI.2018.45.411.