DIAGNOSTICS OF THE POTENTIAL OF A TRADING COMPANY

In the article the author reveals the essential concepts of the potential of a commercial enterprise, leads the structuring of the model of its formation, considers the forms and directions of its diagnosis. The author also reveals the nature and essence of the analytical work and assesses the potential of the commercial enterprise, offering a number of successive stages: the development of the program, which sets a clear task in relation to the object and characteristics of the analysis (terms, responsible persons, forms, methods, techniques, etc.), the definition of goals and objectives, selection and justification of methods, determination and selection of necessary information, analysis by studying, summarizing the initial data, grouping and comparing homogeneous indicators, identifying relationships, patterns., quantitative and qualitative assessment of individual indicators, accounting and influence of various factors. Materials of the analysis shall be made out in the form of summary analytical tables, graphs, reports, notes and are initial data for planning, design and forecasting of financial and economic activity of the enterprise. When diagnosing the potential of the enterprise, it is necessary to structure the model of formation of the enterprise. It should be assumed that the trading enterprise is an open system. It follows from this that the diagnosis of the potential of a commercial enterprise increases the influence of an economic entity in the industry market and especially in a competitive environment. It is not just about the analysis of economic activity, but about the diagnosis of the possibilities of the trade enterprise to perform social functions in a sustainable mode. Therefore, there is a need to accurately determine the essence of the diagnosis of the potential of the commercial enterprise.

potential, factors, diagnostics, analysis, information, structure, indicators, resources, efficiency, stability, competition, methods.

Kamanina R. V. Diagnostics of the potential of a trading company. Business. Education. Law, 2019, no. 4, pp. 143–148. DOI: 10.25683/VOLBI.2019.49.452.