PROSPECTS OF DEVELOPMENT OF TRADE CENTERS IN THE RUSSIAN FEDERATION

The article is devoted to the analysis of the main trends and prospects of development of shopping centers in the Russian Federation. The article considers the changes in the structure of gross domestic product over the past five years, and the place of trade in the total GDP, shows the dynamics of the decline in the share of this sector of the economy and identifies factors affecting the quantitative and qualitative changes in macroeconomic indicators. The analysis of operational data of Rosstat for the first quarter of this year has provided. The reasons for reduction of labor productivity in the retail sector over the past five years have been noted. The article shows the decline in the share of market sales in favor of trade organizations over the past ten years, as well as changes occurring in the markets of non‑food products and food. The main directions of trade development in the Russian Federation according to the draft of Strategy developed by the Ministry of industry and trade are considered. The analysis of dynamics of input of shopping centers on regions is carried out, changes in earlier created forecast for the current year are revealed; the main reasons of these changes are defined. The tendency of decrease of the average area of new shopping centers in Moscow and regions, and also the main reasons influencing this indicator is shown. The analysis of the distribution of areas in terms of cities with various population sizes is carried out. The trend of reducing the share of cities and the increase in the share of cities with population less than 300 thousand people is illustrated. The activity of retailers in recent years is assessed, the main trends in the development of key network players of the market and formats of retail trade enterprises, including international brands, are considered.

gross domestic product, retail trade, shopping centers, consumer market, labor productivity, strategy, efficiency of trade policy, consumer market, street retail, network market players.

Kosareva O. A. Prospects of development of trade centers in the Russian Federation. Business. Education. Law, 2019, no. 4, pp. 196–202. DOI: 10.25683/VOLBI.2019.49.444.