FEATURES OF STRATEGIC PLANNING IN MODERN CONDITIONS OF BUSINESS DEVELOPMENT

The article discusses the modern specific features of strategic planning in the context of digitalization and the transition to a new business model, manifested in the global transformation of business processes, the transition to the “Society 5.0” strategy and the closed-loop economy. Research shows that the linear model inherited from the industrial era is mainly responsible for the growing pressure of the modern economy and consumption on the environment, the aggravation of environmental problems and the growth of waste. It is shown that the circular economy is the driving force of the industrial revolution. The development of a circular economy requires not only a certain understanding of its achievements, but also the creation of appropriate technological, institutional and legal foundations. Russia’s lag in all these factors creates obstacles to the transformation of the linear model into the closed-loop economy. Until now, the Russian scientific community has not paid due attention to the problems and opportunities of the circular economy. For a clear understanding of the development strategy of Russian enterprises, it is necessary to study such an urgent problem in more detail. The simultaneous achievement of the goals of sustainable growth and competitiveness, social well-being and reduction of pressure on the environment implies a large-scale transformation. Important driving forces of this transformation are provided by the Fourth Industrial Revolution and its closed-loop model. As the results of the study, the strategies used by enterprises at this stage are highlighted. The features of the implementation of each strategy in the company’s activities in a circular economy are emphasized. Possible combinations of these strategies for their use by enterprises of various business sectors in modern conditions are proposed.

enterprise, strategy, business model, circular economy, circular business model, closed loop, closed-loop economy, product ownership retention strategy, product life extension strategy, product recycling design strategy

Trofimova N. N. Features of strategic planning in modern conditions of business development. Business. Education. Law, 2021, no. 4, pp. 169—173. DOI: 10.25683/VOLBI.2021.57.465.