THEORETICAL AND APPLIED ASPECTS OF THE STUDY OF NETWORK STRUCTURES IN VIRTUAL ECONOMIC RELATIONS

The society has long been accustomed to visiting network structures for purchases of mass consumer goods (from physical ones — Magnit, Pyaterochka, Russian Post, to virtual — Wildberries, AliExpress). Network structures have been formed and are developing in the economic system of the state and the constituent entities of the Russian Federation. The research materials define the conceptual representation of the category “network structure in the virtual economic space”; the idea is revealed that the organizational and economic plane of the implementation of their main functions by network structures is manifested in virtual economic relations; the relationship between the ways of relations between network structures and forms of interaction between network structures in the virtual economic space is determined, which can be manifested in ways, methods, directions and commercial interests; all these points can be influenced by integration and disintegration processes external to the network structure in the virtual economic space; the thesis is substantiated that state and municipal authorities are also essentially network structures and enter into virtual economic relations with individuals and households; the positive and negative aspects of the presence of network structures in virtual economic relations are revealed. The defining moment of the study of network structures in virtual economic relations is the idea of information as an object of exchange within the framework of virtual economic relations. Resorting to a systematic study of the existence of information as a subject of exchange, we have identified 3 levels in the exchange of information among the subjects of network structures. The research may be of theoretical interest in the development of fundamental aspects of the existence of network structures in virtual economic relations. The application of the study lies in the practical directions of understanding the main aspects of network structures and the possible assistance of these aspects in building communication policies by network managers in the space of virtual economic relations.

network structure, virtual economic relations, virtual economy, virtual economic space, information and communication technologies, Internet network, information, institutions, subjects, individual, socio-economic system

Novikov V. S. Theoretical and applied aspects of the study of network structures in virtual economic relations. Business. Education. Law, 2021, no. 4, pp. 102—107. (In Russ.) DOI: 10.25683/VOLBI.2021.57.430.